In six years we've never 'targeted a market' or put a face to Daneson. We put our toothpicks out there and waited to see who would come out of the woodwork.

The one thing learned from this is - only a few have the attitude and grace to pull off a toothpick. 
The who of Daneson, our customers, are those who can - those who can swing a toothpick.

Meet Elijah - an 11-year-old athlete with a passion in the creative field. His dream is to make it into the NBA and design his own brand.

Photo by Alex Browne ; makeup by Linda Radan.