In six years we've never 'targeted a market' or put a face to Daneson. We put our toothpicks out there and waited to see who would come out of the woodwork.
The one thing learned from this is - only a few have the attitude and grace to pull off a toothpick.
The who of Daneson, our customers, are those who can - those who can swing a toothpick.
Meet Elijah - an 11-year-old athlete with a passion in the creative field. His dream is to make it into the NBA and design his own brand.