A- 1:100 — Reforestation & Conservation

  • One For One Hundred
  • Priority Non Harvest Regions
  • Give More Than You Take

There are two things about Daneson that seem at odds. On the one hand, we identify with a life outdoors and the good things that it brings. And on the other, trees are harvested to make our toothpicks. Granted all business has a conflict of this sort if you dig deep enough, but for us, it is clear - toothpicks come from trees. There is something about this direct relationship we appreciate. Foremost, it is equally as clear to see what Daneson needs to do - we need to put more trees back in the ground than we use.

Our Plan1:100 For every one tree made into toothpicks we're planting one hundred in its place. To do this, we've teamed up with our good friends at Plant-It 2020.

Plant-It 2020How Do We Compare? Each year in the United States, it is estimated that the logging industry harvests 900 million trees while nearly 2.5 billion trees are replanted. This equates to a reforesting ratio of just over two and a half trees for every one tree that is harvested. That's 1:2 versus Daneson's 1:100. In planting 100 trees for every individual tree we harvest, we are committing to a reforestation ratio that exceeds the logging industry's by nearly 40 times. 

What is Plant-It 2020? Plant-It 2020 is a non-profit foundation that performs worldwide tree planting. Their services not only help reforest the world's cities and forests - they also have a wood stove program that provides direct humanitarian aid by reducing hunger, thirst, malnutrition, poverty, and indoor pollution, while increasing the sustainability not only of the world's forests but its people. 

What Sets Plant-It 2020 Apart? Plant-It 2020's reforestation program ticks all the natural wealth boxes we care about. First, their priority is to plant seedlings in non-harvest regions. This means the bulk of our trees will never be logged. They also plant non-commercial indigenous tree species. Typical reforestation focuses on single-variety, fast-growing commercial species. Lastly, Plant-It 2020 goes the extra mile to make sure the seedlings have higher than average survival rates. 

Where Will We Focus Our Efforts? Take a look below to find out more about what we have done and our plans for the future. 


     Year Region of Focus
    2011-15 Every year 1% of revenue was saved and allocated to reforestation.
    2016 North American Riparian Zones And Wilderness Areas Lost To 20th Century Logging.

    Our efforts with Plant-It 2020 were focussed predominantly in three locations: 1. The United States, 2. Madagascar and 3. Nepal. 

    The focus in the US was in California, planting in places hard hit by drought. As well as Colorado, replenishing forests damaged by the Pine Bark beetle. Attention was also directed to the US NorthEast and US SouthEast, replenishing forests in riparian zones and Wilderness areas. 

    In Madagascar, the trees were planted in Mangrove swamps in the NorthWest part of the country. The survival rate is 100%, and the project benefits include reducing human hunger, human poverty, restoring the Mangrove Swamps and protecting the inland cities from storms.

    In Nepal, many forests were damaged or destroyed by excessive logging and earthquakes. Our assistance is steadily bringing damaged forests back to life along with the creation of new forests. Dropped branches act as a source of fuel and the trees also produce fruits and nuts to combat human starvation.


    Our support of Plant-It 2020 will help to fund reforestation efforts in three areas. 

    Replenishing US forests denuded by fire in 2017. In particular, California, Washington and Montana.

    Efforts will also be directed on reforestation projects in Mexico and Costa Rica. In Mexico, our help allows for trees to be planted on the twenty or so mountains used by the Monarch Butterfly in their over-wintering phase to provide food and shelter for them. Doing so reduces their chances of going extinct.

    In Costa Rica, we are helping to replenish a deforested area so that the forest will return, which will help the soil and local wildlife return to health.

     Give more than you take. It's that simple.